We’ve all heard stories about what just one inappropriate social media post can do to a person’s career and their life. While a post may seem rather innocent when you first create it, it can cause major problems if you don’t think through how the post might be perceived by other people – especially your employers or potential employers.

You might not think this is something models have to worry about, but many clients examine a model’s social media accounts before they choose to hire them. If you’re an aspiring model, make sure your social media accounts are in good condition before you risk losing jobs because of them. Here are four things to keep in mind if you want to use social media to further your modeling career.

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Social Media Accounts Are a Must

The modeling industry has changed dramatically since the inception of social media. Both new and established models are now expected to have active social media accounts. It has become so important that many top modeling agencies require their models to participate in special training on how to create and maintain proper social media accounts. Why has it become so important you ask? Because many clients now consider the number of followers a model has and how that number will help the client sell more product. A high number of followers also helps agencies negotiate higher salaries for their models. Thus, the higher number of followers means a bigger pay check for both the model and the agency.

Make Your Accounts Public

If you aren’t familiar with social media and different account settings, you may have no idea that all the work you put into your accounts are never even viewed because your pages are private. Certain platforms like Instagram and Twitter have public and private options, and if your pages are private, only those who follow you can see your content. Any accounts you wish to use to further your modeling career should be set to public so potential clients can get to know you without having to follow you, or they might give up altogether and move on to the next model.

Stay Positive

You will quickly develop the reputation of being negative and difficult to work with once word gets around that you bash others on social media, so keep that stuff off of your accounts to give yourself the best shot at making it big as a model.

Avoid Profanity and Heavy Topics

If you wouldn’t use curse words around potential modeling clients in person, you shouldn’t do so on social media either. If you have public accounts that clients can view, keep them free of any language that might be considered offensive or you may run the risk of being passed over for a job because you look unprofessional. There are certain topics that are best saved for your personal accounts that clients can’t see, so if you want to make it big in the modeling world, try to keep the content you share PG.

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